January 1989, a baby boy was born.
He was beautiful to me. We named him Steven Levy Cruz, the name levy a biblical reference to the tribes of Israel mentioned in the bible.
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One of the AFJA team members wanted to talk to the players about donating gently used soccer gear to send to El Salvador. I had never heard about AFJA’s soccer academies, but I knew that I wanted to get involved right away.
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During a short vacation in El Salvador, I was contacted by Steve from Academia de Futbol Juvenil Amatense (AFJA). “If you have time, I would love to have you visit Los Amates for a practice.
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Even among Salvadoran-Americans a fear of parts unknown remains. For my wife Sindy’s family, travel to Los Amates, nearly four hours from their hometown in Eastern El Salvador involves at least a small amount of risk.
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I often think about the juxtaposition of our experiences in El Salvador versus here in the United States. Given everything that is going on in the news.
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It was a four game matchday at the Los Amates soccer field. Halfway through the first game (a girls’ match), I decided to sit down next to Steve on a log that served as a spectator bench:
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I met Steven in college. I was one year into living in LA at the time and we connected immediately on our passion for business and creating something.
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Football, soccer, fútbol, no matter what you choose to call it, there is no denying that it is one of the most unifying sports in the world.
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I first visited the community of Los Amates, La Libertad, El Salvador when I was 6 months old. From then on, I would spend most of my childhood summers.
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El Salvador is currently facing a scarce water crisis where 100% of the countries water is contaminated, including bottled water, with faeces , fluoride, and minerals from mining companies.